Before large transactions in real estate, finance or M&A, the selling party is seeking to find valuable, potential buyers. The classic way is to approach possible investors with a teaser in pdf format sent via email. The cloud based Drooms Exposé is a secure web application replacing the old workflow. Sellers create and administrate elegant teasers for their valuable assets directly online. Potential investors can be granted access. The online showcases are extremely easy to create, to brand, to format. Views and downloads of invited users can be followed immediately on a dashboard.

For the online brand — a new Drooms product line — I drew the colour scheme, style concept, image language and key visuals. Together with product management and an extern front-end team we developed an app structure and user experience for the web app. It is fully mobile compatible. Under my design lead the team conceived the interface and visual design.