Scribbling, drawing and making a mess with colours!
Walking through life with open eyes always seemed the perfect profession to me. After a BA in Graphic Design at UWE (University of the West of England, Bristol) I completed a Postgraduate in Visual Communication for Film at the hfg Main (Hochschule für Gestaltung Offenbach) in Frankfurt. Employments in agencies and companies followed. As the founder of a design bureau in Paris I developed media for customers in Britain, Germany and the French speaking world.
In 2016 I moved to Munich working for a global company that protects trademarks and innovation. Today we enjoy life on the countryside close to the alps.
To me, being a designer and art director means both, coordinating designers in a team and rolling up the sleeves for the pixel perfect artwork to be done.
Brand orientated design with a focus on digital platforms is the red thread running through my client projects. Conceptualising product names and appearances for various channels, creating the foolproof user experience, wireframing, prototyping, visual design. All these steps prepare the ground for a vibrant and user-centred digital product. A good brand challenge becomes complete with packaging, print works and digital publications.