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Visual design for Drooms Core

Creating a lifestyle look-and-feel for a confidential business cloud service

Drooms Core application is a secured platform for the exchange of sensible business data, such as patents, financial or legal documents. Documents uploaded in the secure cloud are structured and then made accessible to the relevant parties involved. These can be specialists, consulters, lawyers or investors, for instance. A fine-tuned administration of access rights enables every work team, group and every user with an adequate level of access, depending on their role and responsibilities. Drooms Core can be extended by other workflows and features. An iPad app complements the software.

In this context, I created a visual concept, including colours and image language. It targets users aged 25 to 45 in a business lifestyle environment. The style was named abstract haptic, clean, stylish, and fitting into an upper market segment. Leading a team of an UX designer and two visual designers, we refined the concept into a visual design of the software. The different work spaces in the half flat user interface appear as thin layers just like pages of a book. The design is subtle and reduced, relies on typography and elements without background or borders.

Drooms Core desktop and iPad app
Visual concept product brand, logotype, visual concept software, art direction
Software
Drooms
[Agency]
Cloud
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